About African Connexion
We connect international brands with the sport and entertainment Africa follows. Our founding team has built its own sports and entertainment properties in Africa and Scandinavia, so we know both sides of every deal.
Why we exist
Africa’s fans follow football, fight nights, music and film with a passion few markets match. The rights to reach them sit with hundreds of leagues, federations, clubs and managers.
International brands want in. Most find the market hard to read from the outside. We sit in the middle: we find the property, the people and the rights that fit a brand’s market, agree the deal and run the activation on the ground.
Properties we built
Before selling a single partnership, the team built and ran its own properties. We know what a rights holder can deliver, because we have delivered it.
Combat sports is one of the fastest-growing fan sports in Africa, and TRIBE is building the property that leads it. A founding partner comes in at the start: presenting rights, category exclusivity and a year of fighter content from every fight night, on terms set before TRIBE scales.
Afro-Scandinavian sportswear and teamwear, worn by national team athletes. AFROSPOR turns a brand partnership into something fans wear and take home: co-branded kits and fanwear, giveaways, matchday merchandise and promo events, designed, produced and delivered by one team.
What you get
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